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Crane lift

Crane Worldwide Logistics has been growing fast and has plans for further expansion, as Helen Massy-Beresford finds out

Crane Worldwide Logistics used 2016 – considered “a good year, but not a great year”, thanks to a slowdown in the market – as an opportunity to take stock and analyse its overall business strategy, says President & Chief Executive Officer John Magee.


The Houston, Texas-headquartered company, which will celebrate its 10th birthday next year, has seen “tremendous growth”, according to Magee. Set up in 2008 by a group of former senior Eagle Global Logistics executives including founder Jim Crane, the company has grown to count 113 locations in 25 countries worldwide. 


“Now having over 100 offices in 25 countries and annual revenues approaching $1 billion, we are pleased with our progress,” Magee says. 


Nevertheless, 2016 was a muted year in terms of demand, with a slowdown in the market that affected not just Crane Worldwide Logistics, but its competitors too. 


“For us, this was mainly due to the work we conduct in one of our core verticals, the oil and gas industry.

The energy market continues to face many challenges that have naturally impacted their supply chain spending,” Magee says. “We have embraced 2017 with a structured and disciplined platform for future growth that includes strong vertical focus, operational alignment and advanced technological developments that we continue to bring to market.”


Crane is expanding its geographical footprint to make sure it can take advantage of demand across the board, recently setting up new facilities at Amsterdam’s Schiphol airport in the Netherlands. “The Netherlands, due to its geographical location, is situated at the heart of Europe and is therefore a strategic location for Crane Worldwide, given its accessibility. A number of our core clients have used the Netherlands facilities that we have based in Tilburg, Amsterdam and Rotterdam to support their imports into the European region,” Magee says. “In our EMEIA region we are currently looking at expanding our operations in Italy and also in Saudi Arabia. As with all expansions, these are being done with our client’s business in mind in order to support them fully in these locations.”


He continues: “In the US, we increased our footprint in Atlanta last year. This year we are investing in new facilities in Dallas and Savannah, as well as adding additional warehouse capacity in southern California.”


The company expects the geopolitical turmoil that has characterised 2016 and the early part of 2017 to continue – and to take its toll on the air cargo sector. 


“There have certainly been many changes in the geopolitical landscape and I am sure there are many more decisions that will influence the air freight market throughout 2017,” Magee says. “Operating in a global environment, the air freight industry will naturally be impacted by some of the changes that are being presented. New US legislative changes driven by a new president, the decision made by the UK to withdraw from the European Union, including its impact on the rest of the EU member states – as well as the shift that we are seeing from multilateral trade agreements to bilateral or regional agreements by many members of the WTO – will all affect the air freight business.” >>

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